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Post by account_disabled on Jan 13, 2024 19:03:03 GMT 9
Although Google Ads offers the "Similar Audiences" targeting function, you will also get better results by using the "Similar Audiences" option from Facebook Ads. As a result, you will find customers who are actually interested in purchasing the promoted products or services. Reaching users at every stage of the purchasing path Facebook ads build brand awareness, while the Google Ads advertising system focuses on users ready to take specific actions (e.g. purchasing products, registering or filling out a contact form). Use the potential of Facebook Ads to shape your company's recognition at the beginning of the customer journey, and target Google ads to users in the middle or end of the funnel (considering alternative options or mak B2B Email List ing a decision). Using the potential of remarketing Both platforms, Google Ads and Facebook Ads, offer ways to retarget users based on specific actions they take on your websites and landing pages. Using the remarketing option in Google Ads and Facebook Ads at the same time increases the chance of reaching all potential customers of the company. your online ad on Google is displayed. The Internet user clicks on the sponsored link , but does not take further steps to see what your website offers. User X is an active Facebook user who opts out of reading articles on a site where display advertising is enabled . Instead of targeting user X through the Google Ads channel, start promoting your offer using a Facebook business ad. Example 2 User Y learns about your brand from a Facebook ad. However, to research competing companies, he enters a specific query into the Google search engine. Setting appropriate bids for keywords important in a given industry ensures that you reach users who are actually interested in their search terms.
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