Post by samsparrow74 on Feb 15, 2024 18:20:36 GMT 9
Throughout 2018, Spanish advertisers' investment in native advertising and branded content amounted to 43.1 million euros . This figure is largely justified by the fact that 83% of brands regularly use these advertising formats . At least, this is indicated by the Digital Barometer prepared by the Spanish Association of Advertisers and the ISDI business school . In turn, 60% of professionals in the marketing sector affirm that branded content improves their results , according to data from IAB Spain . Among other factors, advertising saturation and the search for new methods to reach consumers naturally have led to the rise of this format. This is because users increasingly reject excessive advertising .
So much so, that 36% of Internet users consider online advertising to be annoying or intrusive. However, 40% of Spanish users end up clicking on native content recommended by the pages Bosnia and Herzegovina Phone Number List themselves. Specifically, the contents they most often click on are travel and tourism (60%), technology (53%); cinema , series and TV (53%), and fashion (50%), as pointed out by IAB Spain . For all this, Rebold wanted to analyze the current situation and reality of this market in Spain during 2018 . With this, it seeks to obtain a global vision supported by objective data, favoring the success of advertisers in this competitive market. In addition, it is also important to know the trends and the most suitable supports to optimize advertisers' investment . “Extracting data on the production of native advertising allows you to optimize investment in that field,” explains Francisco Leslie López , Documentation Expert at Rebold.
Thus, by collecting and analyzing the results of previous actions, a brand can configure its current strategy and its future investment.” daily advertising For all these reasons, it is not difficult to explain the exponential growth that the generation of native content is having. According to data from the Adyoulike platform , the spending forecast in this format will increase by 372% from 2020 to 2025 . On the other hand, by 2020 brands will invest $ 52.75 billion in native advertising in the United States, compared to the $43.9 billion expected in 2019, according to eMarketer . Among the formats whose growth stands out, the one that is increasing at the fastest rate is undoubtedly the programmatic purchase of native advertising . 86.7 % of advertisers who used native advertising did so through programmatic advertising in 2018, and this percentage will rise to 87.7% in 2020, again according to eMarketer.
So much so, that 36% of Internet users consider online advertising to be annoying or intrusive. However, 40% of Spanish users end up clicking on native content recommended by the pages Bosnia and Herzegovina Phone Number List themselves. Specifically, the contents they most often click on are travel and tourism (60%), technology (53%); cinema , series and TV (53%), and fashion (50%), as pointed out by IAB Spain . For all this, Rebold wanted to analyze the current situation and reality of this market in Spain during 2018 . With this, it seeks to obtain a global vision supported by objective data, favoring the success of advertisers in this competitive market. In addition, it is also important to know the trends and the most suitable supports to optimize advertisers' investment . “Extracting data on the production of native advertising allows you to optimize investment in that field,” explains Francisco Leslie López , Documentation Expert at Rebold.
Thus, by collecting and analyzing the results of previous actions, a brand can configure its current strategy and its future investment.” daily advertising For all these reasons, it is not difficult to explain the exponential growth that the generation of native content is having. According to data from the Adyoulike platform , the spending forecast in this format will increase by 372% from 2020 to 2025 . On the other hand, by 2020 brands will invest $ 52.75 billion in native advertising in the United States, compared to the $43.9 billion expected in 2019, according to eMarketer . Among the formats whose growth stands out, the one that is increasing at the fastest rate is undoubtedly the programmatic purchase of native advertising . 86.7 % of advertisers who used native advertising did so through programmatic advertising in 2018, and this percentage will rise to 87.7% in 2020, again according to eMarketer.