Post by samsparrow74 on Feb 15, 2024 18:51:48 GMT 9
The galaxy in which influencers operate is increasingly vast and therefore provides shelter for very different personalities (each of which adapts to very specific brands). Unfortunately, there are no “one size fits all” that fit all types of brands like a glove in the universe of influencer marketing . According to a recent report from the Federal Institute of Technology in Zurich (ETH Zurich), there are basically 4 types of influencers (and brands should focus on them): 1. The snooper or gossip Snoops or gossipers are "early adopters" of certain social networks who take advantage of the entertainment possibilities of these platforms with the ultimate goal of creating and sharing content. These influencers use social media as their personal playground. For them, social networks are a passion, a hobby, and they build the foundations of their followers there (followers who, like them, seek to celebrate above all and above all the platform on which they have seen fit to cast their gaze).
Snoops or gossipers are particularly sharing with others tricks and tips to maximize the use of social networks in which they are experts and beyond that they provide their audience with content of an inspirational Jordan Phone Number List nature. 2. The informant The influencers assigned to this category focus on sharing content. They fill the gaps left vacant by traditional experts who have not yet landed in the social media arena or who are not genuine enough on the new 2.0 platforms. If we have no qualms about attaching the "information" label to heartfelt news, Perez Hilton would be an influencer in this particular segment. Already in the technological field, where the great executives of companies such as Sun, Oracle, HP and Apple are conspicuous rather by their absence on social media, people like Robert Scoble and Leo LaPorte proudly fly the flag of influencers .
The entertainer These influencers pride themselves on providing fun, joy and distraction to their audience. They delight their fans with a good helping of humor, drama, music, art and fragments of their daily lives. Although the "entertainers" seem genuinely fun (as if entertainment were their second skin), the truth is that they are usually supported by teams that provide them with invaluable help by providing quality content. For those who consider that news from the heart is foreign to the universe of information, Perez Hilton would fit perfectly into the category of "entertainer." The influencer Tiffany Mitchell ( Tifforelie ) would also be an "entertainer" , who shares details about her personal life with her fans and inspires people with her style (without necessarily being an expert in this field).
Snoops or gossipers are particularly sharing with others tricks and tips to maximize the use of social networks in which they are experts and beyond that they provide their audience with content of an inspirational Jordan Phone Number List nature. 2. The informant The influencers assigned to this category focus on sharing content. They fill the gaps left vacant by traditional experts who have not yet landed in the social media arena or who are not genuine enough on the new 2.0 platforms. If we have no qualms about attaching the "information" label to heartfelt news, Perez Hilton would be an influencer in this particular segment. Already in the technological field, where the great executives of companies such as Sun, Oracle, HP and Apple are conspicuous rather by their absence on social media, people like Robert Scoble and Leo LaPorte proudly fly the flag of influencers .
The entertainer These influencers pride themselves on providing fun, joy and distraction to their audience. They delight their fans with a good helping of humor, drama, music, art and fragments of their daily lives. Although the "entertainers" seem genuinely fun (as if entertainment were their second skin), the truth is that they are usually supported by teams that provide them with invaluable help by providing quality content. For those who consider that news from the heart is foreign to the universe of information, Perez Hilton would fit perfectly into the category of "entertainer." The influencer Tiffany Mitchell ( Tifforelie ) would also be an "entertainer" , who shares details about her personal life with her fans and inspires people with her style (without necessarily being an expert in this field).