Post by samsparrow74 on Feb 15, 2024 20:18:51 GMT 9
Zeotap , a leading global data company, in its commitment to continue its consolidation in the Spanish market and boost its growth in digital marketing, has entrusted its communication to Brandipia , a consulting firm specialized in technology and the digital sector, which has close ten years of experience in this industry. Zeotap is the only global digital marketing technology company that allows advertisers to have a 360 view of their customers and understand them better, thanks to its unified solution, with which advertisers can improve the return on investment in marketing. The starting point is the connection of the companies' offline data from the CRM, with the digital environment.
To do this, Zeotap manages to connect the first party data of the brands with the personal digital identifiers of each user on the Internet. At the same time, it offers them the possibility of enriching them Bahrain Phone Numbers List with third party data and creating a people graph or personal consumer map , based on deterministic information (real and verified data), sociodemographic and application use or purchase intention. the users. Such data enrichment provides brands with valuable insights about consumers, such as what devices they use or their online behaviors. Finally, Zeotap's patented technology allows brands to activate campaigns, as well as optimize their investments and increase their performance
By being able to personalize them and direct them to the most appropriate device, according to each profile. Zeotap_Enrich and power analytics Zeotap currently works for 60 of the 100 companies in the Financial Times company ranking, including large corporations such as Unilever, Mercedes-Benz and Red Bull. With headquarters in Berlin, they are present in the United States, Mexico, India, France, the United Kingdom, Spain and Italy. «Zeotap is at a crucial moment of growth in the Spanish and global market . We have a unique technology for digital marketing that allows brands, for the first time, to unify identities with real and enriched data, as well as unprecedented targeting and reach of digital actions. We are delighted that a consultancy like Brandipia, with its years of experience in digital, helps us spread the word about how our technology allows brands to grow,” explains Marc Ginjaume, Country Manager of Spain and LATAM at Zeotap.
To do this, Zeotap manages to connect the first party data of the brands with the personal digital identifiers of each user on the Internet. At the same time, it offers them the possibility of enriching them Bahrain Phone Numbers List with third party data and creating a people graph or personal consumer map , based on deterministic information (real and verified data), sociodemographic and application use or purchase intention. the users. Such data enrichment provides brands with valuable insights about consumers, such as what devices they use or their online behaviors. Finally, Zeotap's patented technology allows brands to activate campaigns, as well as optimize their investments and increase their performance
By being able to personalize them and direct them to the most appropriate device, according to each profile. Zeotap_Enrich and power analytics Zeotap currently works for 60 of the 100 companies in the Financial Times company ranking, including large corporations such as Unilever, Mercedes-Benz and Red Bull. With headquarters in Berlin, they are present in the United States, Mexico, India, France, the United Kingdom, Spain and Italy. «Zeotap is at a crucial moment of growth in the Spanish and global market . We have a unique technology for digital marketing that allows brands, for the first time, to unify identities with real and enriched data, as well as unprecedented targeting and reach of digital actions. We are delighted that a consultancy like Brandipia, with its years of experience in digital, helps us spread the word about how our technology allows brands to grow,” explains Marc Ginjaume, Country Manager of Spain and LATAM at Zeotap.