Post by samsparrow74 on Feb 15, 2024 20:43:14 GMT 9
Footwear sales in Spain have begun to recover their vitality during the first half of this year. In total, turnover has grown by 7.8% compared to last year in the same period, reaching 2,128 million euros . This is reflected in the latest data offered by Kantar 's Worldpanel Fashion consumer panel . This reactivation of footwear consumption is the main key to this very positive start to the year. During these first months, more than 60% of Spaniards have purchased footwear , compared to the 58.3% achieved in 2018. In addition, the average price paid has been 5.5% higher than the previous year. Footwear-Seller On the other hand, there are other factors that explain this growth, or so says Rosa Pilar López , individual panel director at Kantar .
According to the expert, “a context of greater stability in fashion purchases in recent months, and the renewal of footwear by consumers who had not purchased for a long time, has been combined with the attraction Honduras Phone Number List that higher value products are achieving , and that are associated with a progressive transformation of our lifestyle and clothing.” For its part, women's footwear continues to account for the majority of the business, representing 48.1% of the total market value . However, this revitalization has been more intense this time in men's footwear , whose value has increased by 9% . However, it has not been the only segment of the market that has grown. Children's footwear also shows a clear improvement, increasing its turnover by 3.9% and contrasting with the negative trend in children's fashion.
Footwear-Statistics-1 In terms of purchasing channels, fashion chains are the ones that have most driven the recovery of the sector, attracting a greater number of consumers . Already this first semester, this type of stores concentrated 31.2% penetration , compared to 29% last year. Therefore, traditional shoe stores are relegated to the background . Although they are the second most popular channel, these establishments have faced, for several years, the unstoppable expansion of organized chains. Furthermore, not only are chains dedicated to general fashion growing, but sports footwear chains are also gaining more ground every day. However, the purchasing channel that is experiencing the greatest growth, despite the leadership of large chains, is electronic commerce . Every day, a greater number of buyers are attracted to this business model. In fact, 10% of Spaniards have purchased footwear online during the first half of 2019.
According to the expert, “a context of greater stability in fashion purchases in recent months, and the renewal of footwear by consumers who had not purchased for a long time, has been combined with the attraction Honduras Phone Number List that higher value products are achieving , and that are associated with a progressive transformation of our lifestyle and clothing.” For its part, women's footwear continues to account for the majority of the business, representing 48.1% of the total market value . However, this revitalization has been more intense this time in men's footwear , whose value has increased by 9% . However, it has not been the only segment of the market that has grown. Children's footwear also shows a clear improvement, increasing its turnover by 3.9% and contrasting with the negative trend in children's fashion.
Footwear-Statistics-1 In terms of purchasing channels, fashion chains are the ones that have most driven the recovery of the sector, attracting a greater number of consumers . Already this first semester, this type of stores concentrated 31.2% penetration , compared to 29% last year. Therefore, traditional shoe stores are relegated to the background . Although they are the second most popular channel, these establishments have faced, for several years, the unstoppable expansion of organized chains. Furthermore, not only are chains dedicated to general fashion growing, but sports footwear chains are also gaining more ground every day. However, the purchasing channel that is experiencing the greatest growth, despite the leadership of large chains, is electronic commerce . Every day, a greater number of buyers are attracted to this business model. In fact, 10% of Spaniards have purchased footwear online during the first half of 2019.