Post by account_disabled on Mar 5, 2024 14:22:46 GMT 9
The main medium was TV which was supported by printed paper, radio and billboards; the advertising crowding was not pressing (at least not compared to today) and we were quite sure that consumers would sooner or later be affected by our advertising message. Today things are much more complex: the media available have increased between online and offline and operate a segmentation of the audience based on their use , the consumer targets have been fragmented into clusters of lifestyles and purchases and the Competitive pressure is strong and omnichannel . In short, let's face it: in the current scenario, measuring the effect of advertising campaigns sometimes seems like a deep analytics activity .
Yet, there are 4 KPIs of the online and Hong Kong Telegram Number Data offline advertising campaign in retail that are enough for you to immediately evaluate the progress of your planning: Volume of online conversations Sentiment analysis Online contacts received Online sales and in-store sales Let's see what the 4 metrics are that you need to measure the effectiveness of your advertising campaign and its effects (editor's note: we reduce them to 4 to simplify, because as we have already written, each campaign also has its own specific KPIs, based on to your specific objectives). 1. Volume of online conversations The first parameter you can take into consideration is the increase in online conversations and is linked to the brand awareness and recall that your media campaign obtains.
Given that the Buyer's journey of consumers is experiencing its first online phase (we are usually in the "information search" phase), you can immediately verify the effect of your media campaign on the web, measuring the volume of queries and conversations on the your product or your brand. A brand assessment , carried out with monitoring platforms and carried out before and after the advertising campaign , will allow you to quantify the volume of conversations that take place online about your product and compare it with those of your competitors, measuring your S hare of voice online during the campaign advertising. Where are these conversations located? On Social Media, blogs, forums, comparison sites or market places: the main public channels where users can exchange information, opinions, comments and share their opinions on products and brands. 2. Sentiment Analysis: positive, negative, neutral The ancient motto: "As long as we talk about it.
Yet, there are 4 KPIs of the online and Hong Kong Telegram Number Data offline advertising campaign in retail that are enough for you to immediately evaluate the progress of your planning: Volume of online conversations Sentiment analysis Online contacts received Online sales and in-store sales Let's see what the 4 metrics are that you need to measure the effectiveness of your advertising campaign and its effects (editor's note: we reduce them to 4 to simplify, because as we have already written, each campaign also has its own specific KPIs, based on to your specific objectives). 1. Volume of online conversations The first parameter you can take into consideration is the increase in online conversations and is linked to the brand awareness and recall that your media campaign obtains.
Given that the Buyer's journey of consumers is experiencing its first online phase (we are usually in the "information search" phase), you can immediately verify the effect of your media campaign on the web, measuring the volume of queries and conversations on the your product or your brand. A brand assessment , carried out with monitoring platforms and carried out before and after the advertising campaign , will allow you to quantify the volume of conversations that take place online about your product and compare it with those of your competitors, measuring your S hare of voice online during the campaign advertising. Where are these conversations located? On Social Media, blogs, forums, comparison sites or market places: the main public channels where users can exchange information, opinions, comments and share their opinions on products and brands. 2. Sentiment Analysis: positive, negative, neutral The ancient motto: "As long as we talk about it.