Post by rakibsakibislam on Mar 13, 2024 18:09:49 GMT 9
What is keyword cannibalization? Cannibalization is a phenomenon that does not exist in SEO , unlike what many people think. Common thought talks about cannibalization when many pages position themselves for the same keyword competing with each other, but in reality if the content is good all the pages will position themselves well on Google. Talking about keyword cannibalization also means addressing the classic rule of SEO , which states that each page must be optimized for a specific keyword. Yet today almost all pages rank for multiple keywords. This is confirmed by a study carried out by Ahrefs last year, which states that the average page is positioned for multiple keywords and that, if the content is sufficiently relevant, you can have many pages positioned for the same keyword.
Keyword governance is often discussed in companies and the idea is not to create Find List competition within the site for the same pages, so each company area must optimize certain keywords linked to its services and products. What people get wrong about cannibalization There are many theories and case studies that counter conventional wisdom about keyword cannibalization, and search engines know very well what content is found on individual pages. What we consider the best page for a keyword may not be the one the search engine considers most relevant for a given term. Search intent is therefore the key and if the page does not contain sufficient information it will hardly rank high on Google. Just take a quick look at Google Search Console to see that the same page ranks for multiple search terms and that the same keyword ranks multiple pages on Google.
Maybe we have page A positioned for 400 keywords and page B positioned for 600 keywords on the same topic, but the search intent on the basis of which Google will show the visitor one or the other will be different. New opportunities for those who do SEO At this point it no longer makes sense to talk about keyword cannibalization and see which page ranks best for a given search term, as each page represents an opportunity. It is necessary to check whether the presence of multiple optimized pages dedicated to a theme helps in providing additional information to the user, perhaps thanks to internal links. If the search intent is similar then it is a good idea to create a few strong pages and consolidating the best one is the most used technique at the moment.
Keyword governance is often discussed in companies and the idea is not to create Find List competition within the site for the same pages, so each company area must optimize certain keywords linked to its services and products. What people get wrong about cannibalization There are many theories and case studies that counter conventional wisdom about keyword cannibalization, and search engines know very well what content is found on individual pages. What we consider the best page for a keyword may not be the one the search engine considers most relevant for a given term. Search intent is therefore the key and if the page does not contain sufficient information it will hardly rank high on Google. Just take a quick look at Google Search Console to see that the same page ranks for multiple search terms and that the same keyword ranks multiple pages on Google.
Maybe we have page A positioned for 400 keywords and page B positioned for 600 keywords on the same topic, but the search intent on the basis of which Google will show the visitor one or the other will be different. New opportunities for those who do SEO At this point it no longer makes sense to talk about keyword cannibalization and see which page ranks best for a given search term, as each page represents an opportunity. It is necessary to check whether the presence of multiple optimized pages dedicated to a theme helps in providing additional information to the user, perhaps thanks to internal links. If the search intent is similar then it is a good idea to create a few strong pages and consolidating the best one is the most used technique at the moment.