Post by account_disabled on Jan 22, 2024 16:23:06 GMT 9
We set up tools and increased the efficiency of an advertising campaign for one of the largest online furniture stores by 35% in just the first month of operation Case of PPC advertising for Dybok.ua Client Company name:Dybok.ua Location: West of Ukraine Project status: In progress Project duration: 12+ months The owners of one of the largest online furniture stores in Ukraine contacted our agency in March 2020. Before this, another contractor was promoting the Dybok.ua website, but the company did not achieve the desired result. During a preliminary analysis of Google Ads, our experts determined that more than 20% of the advertising budget was spent ineffectively. Dybok.ua has been selling furniture from famous Ukrainian and European brands for 10 years. During this time, the company has built an extensive network of warehouses and stores in 12 regions of Ukraine, which makes it possible to deliver ordered products on time. Sales are actively underway through the website dybok.com.ua.
This online store is one of the largest furniture sellers in our country. But the influx of new clients was not at the desired level. Client Project goals and objectives Increase the efficiency of spending on contextual and targeted advertising, increase traffic and conversion. Project goals and objectives Our solution We built a marketing strategy using Google Ads During the work, our spec B2B Email List ialists reviewed the effectiveness of each tool in the advertising account and determined the Levels of the regions, based on the criteria of profitability and delivery costs by Nova Poshta. We built a marketing strategy using Google Ads It was decided to work with the following tools: Search + DSA; Google Shopping; Media Campaign; Local Campaign. Individual daily reports for each instrument became the basis of our interaction with clients. Statistics showed what the budget was, the number of impressions and clicks, CTR, CPC, conversion percentage, ROMI, etc. were automatically calculated. Using the table, you could see the ratio of total expenses and profit for the day and month, and compare these data with forecasts. This gave both parties maximum insight into the efficiency of the processes.
Growth points for instruments were immediately highlighted. We set up tools aimed at sales and increasing the number of regular customers When launching advertising in Google Ads, our specialists collected keywords based on the client’s priorities. These keys were shown as text ads when issued. Vladislav Zakharevich Head of PPC Another tool that has helped is dynamic search campaigns combined with a data feed. In this way, all low-frequency search queries that were difficult to handle manually were automatically processed. When working with the main conversion tool in this niche - Google Shopping - at the first stage we focused our attention on high-quality filling of the data feed. In the future, this could provide 65% of conversions, expand user coverage and attract quality traffic to the site. In addition to work aimed at increasing customers, we could not forget about the audience that had already come into contact with the online store before. For this purpose, dynamic and classic remarketing methods were used. Our solution Expanded our media presence and worked to increase brand awareness In this direction, we initiated media campaigns aimed at a “cold” audience. Our goal was to enter the information field of new customers, introduce them to the brand or remind them of it. The setup was carried out based on user metrics, intentions, and interests of the audience. To reach people who have already visited the site, our specialists launched Discovery Ads campaigns. This tool currently shows a higher engagement rate and CPC.
This online store is one of the largest furniture sellers in our country. But the influx of new clients was not at the desired level. Client Project goals and objectives Increase the efficiency of spending on contextual and targeted advertising, increase traffic and conversion. Project goals and objectives Our solution We built a marketing strategy using Google Ads During the work, our spec B2B Email List ialists reviewed the effectiveness of each tool in the advertising account and determined the Levels of the regions, based on the criteria of profitability and delivery costs by Nova Poshta. We built a marketing strategy using Google Ads It was decided to work with the following tools: Search + DSA; Google Shopping; Media Campaign; Local Campaign. Individual daily reports for each instrument became the basis of our interaction with clients. Statistics showed what the budget was, the number of impressions and clicks, CTR, CPC, conversion percentage, ROMI, etc. were automatically calculated. Using the table, you could see the ratio of total expenses and profit for the day and month, and compare these data with forecasts. This gave both parties maximum insight into the efficiency of the processes.
Growth points for instruments were immediately highlighted. We set up tools aimed at sales and increasing the number of regular customers When launching advertising in Google Ads, our specialists collected keywords based on the client’s priorities. These keys were shown as text ads when issued. Vladislav Zakharevich Head of PPC Another tool that has helped is dynamic search campaigns combined with a data feed. In this way, all low-frequency search queries that were difficult to handle manually were automatically processed. When working with the main conversion tool in this niche - Google Shopping - at the first stage we focused our attention on high-quality filling of the data feed. In the future, this could provide 65% of conversions, expand user coverage and attract quality traffic to the site. In addition to work aimed at increasing customers, we could not forget about the audience that had already come into contact with the online store before. For this purpose, dynamic and classic remarketing methods were used. Our solution Expanded our media presence and worked to increase brand awareness In this direction, we initiated media campaigns aimed at a “cold” audience. Our goal was to enter the information field of new customers, introduce them to the brand or remind them of it. The setup was carried out based on user metrics, intentions, and interests of the audience. To reach people who have already visited the site, our specialists launched Discovery Ads campaigns. This tool currently shows a higher engagement rate and CPC.