Post by account_disabled on Feb 18, 2024 13:12:26 GMT 9
2. The Persuaders This insightful episode of PBS’ Frontline establishes the underlying paradox of the persuasion industry: the more you advertise, the more clutter and noise you create, the noisier you need to be to cut through that very clutter as you keep advertising in an ouroborean cycle of despair. Rinse and repeat, ad nauseam (see what I did there?) Douglas Rushkoff uses the journey of Delta’s ill-fated Song Airlines launch as the backdrop to explore lifestyle branding, product placement and political advertising. Packed with such fascinating psycho-social soundbites as Clotaire Rapaille’s take on how cheese is perceived as alive in France, but dead in the U.S.
(Schrodinger’s cat must be jealous) and interviews with thought leaders like Buy TG Database Naomi Klein, “The Persuaders” may be a decade old but it still resonates today. Buy or Stream: Stream on PBS, Buy on Amazon. Released: 2004 Length: 90 minutes Buzzwords: Seamless, Reptilian Hot Button, Emotional Branding, Lifestyle Brands, Narrowcasting, Canvassing, Segmenting Why marketers should watch it It’ll make you think differently about your marketing mix and overall strategy. Unless you worked for Song airlines, in which case you may just .
3. Art & Copy As opposed to the first two entries on this list, which are fairly critical of the persuasion industry, “Art & Copy” is a veritable love letter to advertising’s best and brightest campaigns and leaders. Director Doug Pray interviews marketing greats like Mary Wells Lawrence, Lee Clow and Dan Wieden to get their inside takes on such seminal campaigns as “Just Do It”, “I [heart] New York”, “Where’s the Beef?”, “Got Milk?” and more. Pray gives us valuable insight into the kind of work that propels a brand into conversations, the history books and the future – all in one fell swoosh.
(Schrodinger’s cat must be jealous) and interviews with thought leaders like Buy TG Database Naomi Klein, “The Persuaders” may be a decade old but it still resonates today. Buy or Stream: Stream on PBS, Buy on Amazon. Released: 2004 Length: 90 minutes Buzzwords: Seamless, Reptilian Hot Button, Emotional Branding, Lifestyle Brands, Narrowcasting, Canvassing, Segmenting Why marketers should watch it It’ll make you think differently about your marketing mix and overall strategy. Unless you worked for Song airlines, in which case you may just .
3. Art & Copy As opposed to the first two entries on this list, which are fairly critical of the persuasion industry, “Art & Copy” is a veritable love letter to advertising’s best and brightest campaigns and leaders. Director Doug Pray interviews marketing greats like Mary Wells Lawrence, Lee Clow and Dan Wieden to get their inside takes on such seminal campaigns as “Just Do It”, “I [heart] New York”, “Where’s the Beef?”, “Got Milk?” and more. Pray gives us valuable insight into the kind of work that propels a brand into conversations, the history books and the future – all in one fell swoosh.