Post by sakibkhan49 on Feb 25, 2024 15:00:26 GMT 9
You can't do everything alone. This is true in life and work, but this concept has also penetrated marketing, creating an innovative way in which two classic brands are "married" to create a single emotional experience. It is increasingly common to hear about capsule collections between brands and co-branding , yet another English word that simply indicates a "collaboration" between brands. But what is co-branding actually? It is created when two or more brands are marketed together through forms of joint marketing, or when multiple brands are combined to create a distinctive product, together. It works because there are more interactions, because customer trust is increased, but above all because greater "dynamism" is created around the two brands, so if this opportunity is exploited, both can acquire new customers. The role of social networks Social networks play a crucial role, on closer inspection they are the first of the places where co-branding manifests itself, if we think about the relationships that the brand establishes with influencers and brand ambassadors. There are many examples of partnerships between brands, such as the limited editions launched every year by H&M in collaboration with important brands or famous people, or the latest SuprimexLV capsule collection. If we talk about luxury, the most captivating campaign is signed by BMW and Louis Vuitton : two worlds that intertwine perfectly! The design and appearance of LV luggage with the image of BMW: elegant, masculine and high quality.
co-branding BMW Louis Vuitton In particular, in recent years the most exclusive collaborations have seen the world of Fashion intertwined with that of Food & Beverage. From this perspective, packaging plays a fundamental role: it must represent the two brands involved and create real collector's items! But let's see what the most popular latest collaborations have been! When fashion meets food&beverage Fashion wears Coca-Cola Among the various brands that have joined co-branding strategies, we cannot fail to mention Coca-Cola first, which created a limited edition alongside the most important stylists and high fashion brands, while remaining faithful to the colors and characteristic textures of the brand. Among the names that have signed the iconic bottle are Moschino, Alberta Ferretti, Blumarine, Missoni, Fendi, Versace, Etro, Marni . co-branding coca-cola fashion Evian: Chiara Ferragni's luxury water Every year since 2008, Evian launches a limited collection of its iconic bottles, signed by a fashion designer. The first to be placed on the market was the one created by Christian Lacroix who returned to sign it 10 years later. Then followed Jean Paul Gaultier (2009), Paul Smith (2010), Issey Miyake (2011), André Courrèges (2012), Diana von Furstenberg (2013) and Elie Saab (2014). But in 2018 Evian decided to launch a bottle signed by Chiara Chinese UK Phone Number List Ferragni , which caused quite a stir as the selling price was in fact set at 8 euros. Chiara Ferragni's water Stilettos or macarons? The famous French luxury confectionery company Ladurée, known for its macarons, has created several Limited Editions over the years with great designers such as Lanvin, Emilio Pucci and Christian Lobouitn . The chests of French macarons are dressed in brands The collaboration began in 2009 by changing the color of the boxes of the delicious and refined ma
carons from pastel to red and black in honor of Christian Louboutin. In 2010, however, it was the turn of the Lavin company, which created an ad hoc package, in line with the characteristic style and design of the brand. For the occasion, Ladurée has created a new bubble gum flavour. And in 2015, Emilio Pucci dressed the sweet boxes bringing Italian fashion, with the iconic Capri print. A tribute to Italy and also for the palate, as for this occasion, Ladurée has produced new macarons with Citron-Rose, lemon and Mediterranean rose flavours. San Pellegrino meets Italian Talents These collaborations are within the S. Pellegrino meets Italian Talents project. To dress the first bottle, S. Pellegrino chose Missoni and for the occasion the label was adorned with the classic zig-zag motif, but maintaining the watercolor shades of the original bottle. Labels designed in collaboration with Missoni, Bulgari, Pavarotti and Vogue As a second edition it sports the Bulgari label . Diamonds, amethysts and turquoises cover a glittering and luxurious label. In 2013 S. Pellegrino pays homage to the greatest tenor of all time, who made Italian excellence known to the world through the splendor of Italian Opera, Luciano Pavarotti .
co-branding BMW Louis Vuitton In particular, in recent years the most exclusive collaborations have seen the world of Fashion intertwined with that of Food & Beverage. From this perspective, packaging plays a fundamental role: it must represent the two brands involved and create real collector's items! But let's see what the most popular latest collaborations have been! When fashion meets food&beverage Fashion wears Coca-Cola Among the various brands that have joined co-branding strategies, we cannot fail to mention Coca-Cola first, which created a limited edition alongside the most important stylists and high fashion brands, while remaining faithful to the colors and characteristic textures of the brand. Among the names that have signed the iconic bottle are Moschino, Alberta Ferretti, Blumarine, Missoni, Fendi, Versace, Etro, Marni . co-branding coca-cola fashion Evian: Chiara Ferragni's luxury water Every year since 2008, Evian launches a limited collection of its iconic bottles, signed by a fashion designer. The first to be placed on the market was the one created by Christian Lacroix who returned to sign it 10 years later. Then followed Jean Paul Gaultier (2009), Paul Smith (2010), Issey Miyake (2011), André Courrèges (2012), Diana von Furstenberg (2013) and Elie Saab (2014). But in 2018 Evian decided to launch a bottle signed by Chiara Chinese UK Phone Number List Ferragni , which caused quite a stir as the selling price was in fact set at 8 euros. Chiara Ferragni's water Stilettos or macarons? The famous French luxury confectionery company Ladurée, known for its macarons, has created several Limited Editions over the years with great designers such as Lanvin, Emilio Pucci and Christian Lobouitn . The chests of French macarons are dressed in brands The collaboration began in 2009 by changing the color of the boxes of the delicious and refined ma
carons from pastel to red and black in honor of Christian Louboutin. In 2010, however, it was the turn of the Lavin company, which created an ad hoc package, in line with the characteristic style and design of the brand. For the occasion, Ladurée has created a new bubble gum flavour. And in 2015, Emilio Pucci dressed the sweet boxes bringing Italian fashion, with the iconic Capri print. A tribute to Italy and also for the palate, as for this occasion, Ladurée has produced new macarons with Citron-Rose, lemon and Mediterranean rose flavours. San Pellegrino meets Italian Talents These collaborations are within the S. Pellegrino meets Italian Talents project. To dress the first bottle, S. Pellegrino chose Missoni and for the occasion the label was adorned with the classic zig-zag motif, but maintaining the watercolor shades of the original bottle. Labels designed in collaboration with Missoni, Bulgari, Pavarotti and Vogue As a second edition it sports the Bulgari label . Diamonds, amethysts and turquoises cover a glittering and luxurious label. In 2013 S. Pellegrino pays homage to the greatest tenor of all time, who made Italian excellence known to the world through the splendor of Italian Opera, Luciano Pavarotti .