Post by sakibkhan50 on Feb 27, 2024 13:31:28 GMT 9
In doing so, Google's algorithm became increasingly "Samsung-obsessed" , causing consumers to start seeing reviews, unboxings, durability tests, tips, advice and all "unbranded" content for which the brand itself did not have paid. The result? Users discovered the product's features without being bombarded by insistent and intrusive ads, translating for the brand into +34% sales for Foldable by Samsung. Flipvertising – Samsung Baby Scan – Marmite Marmite is a very divisive brand of spreads: there are those who love it and those who don't at all. In this brilliant campaign which arrived at Cannes, pregnant couples were subjected to an experiment to understand whether their children will be for or against the brand once they are born. How to find out? Simple, the mother eats toast with spreadable cream and then does an ultrasound to see the reaction of the baby in her womb.
The result is a very nice and self-ironic campaign! Baby Scan – Marmite The Last Performance – Partners Life Partners Life is a life insurance company, which this year at the Festival surprised and made many critics fall in love with its creativity “The last performance”. The Ecuador Mobile Number List campaign involved bringing back to life the characters who die at the end of many episodes of the TV series, to highlight the importance of having life insurance. Therefore, before the final credits in the series “The Brokenwood Mysteries” , the actor who died in that episode came back to life, commenting on his death in an ironic and light-hearted way. A surprising and nice way to advertise an insurance company, lots of applause! Partners Life – The last performance Raise Your Arches – McDonald's This year's Festival could not miss Leo Burnett , with a campaign of irony and lightness to celebrate the iconic gold arch of the McDonald's logo .
Capitalizing on this similarity to eyebrow raising, an entire office marches to the fast food restaurant during their lunch break. Great way to create simple and intuitive associations for consumers; you just need to raise an eyebrow to remember a logo in top-of-mind! These were just a few of our favorite campaigns that arrived at the 70th Cannes Lions Film Festival. And you, which one do you prefer? +6 Deepen your knowledge of social media marketing with: CATEGORIES Communication , Marketing RECOMMENDED READINGS 5 marketing-themed films and documentaries not to be missed Email marketing: 5 tips for using it RECOMMENDED PRODUCTS Content Creation Learn to ideate, plan and create effective content for social media Find out more Editorial Plan Learn to structure and manage an effective PED for your social channels Find out more CopyWriting Learn to write effectively on the web and beyond Find out more CopyWriting Learn to write effectively on the web and beyond Find out more E
The result is a very nice and self-ironic campaign! Baby Scan – Marmite The Last Performance – Partners Life Partners Life is a life insurance company, which this year at the Festival surprised and made many critics fall in love with its creativity “The last performance”. The Ecuador Mobile Number List campaign involved bringing back to life the characters who die at the end of many episodes of the TV series, to highlight the importance of having life insurance. Therefore, before the final credits in the series “The Brokenwood Mysteries” , the actor who died in that episode came back to life, commenting on his death in an ironic and light-hearted way. A surprising and nice way to advertise an insurance company, lots of applause! Partners Life – The last performance Raise Your Arches – McDonald's This year's Festival could not miss Leo Burnett , with a campaign of irony and lightness to celebrate the iconic gold arch of the McDonald's logo .
Capitalizing on this similarity to eyebrow raising, an entire office marches to the fast food restaurant during their lunch break. Great way to create simple and intuitive associations for consumers; you just need to raise an eyebrow to remember a logo in top-of-mind! These were just a few of our favorite campaigns that arrived at the 70th Cannes Lions Film Festival. And you, which one do you prefer? +6 Deepen your knowledge of social media marketing with: CATEGORIES Communication , Marketing RECOMMENDED READINGS 5 marketing-themed films and documentaries not to be missed Email marketing: 5 tips for using it RECOMMENDED PRODUCTS Content Creation Learn to ideate, plan and create effective content for social media Find out more Editorial Plan Learn to structure and manage an effective PED for your social channels Find out more CopyWriting Learn to write effectively on the web and beyond Find out more CopyWriting Learn to write effectively on the web and beyond Find out more E