Post by account_disabled on Mar 5, 2024 14:12:11 GMT 9
The podcast is an innovative tool capable of attracting the attention of a large segment of the market and in particular of millennials . The main users of podcasts are aged between 18 and 40, with a strong growth trend in the 18-25 range. But this is not the point. The podcast is an exceptional storytelling tool. It is a means for companies to stand out, to convey their message linked to the brand in an original way. listening marketing Illustrious examples have not hesitated to give voice to their corporate values through this channel: Gucci and Chanel have narrated the art behind their creations, while Microsoft and General Electric have created a series of technologically themed episodes.
Although the podcast can represent an ideal tool for communicating a brand's message, the difficulties that lie behind creating a successful one should not be underestimated. Study, programming and voice The podcast must not only be consistent with the company image, but it must also be interesting. This implies research by the company into what can really capture the attention of its audience, we must give a real reason and value for them to follow us. Let's not forget that we are the ones who have to push our target to look for our podcast, we must encourage this path, but once we have landed the audience on our podcast channel we must not let them escape, implementing retention actions . programming Another strong point of podcast marketing is connected to this discussion: loyalty . Well yes, the podcast is an extraordinary loyalty tool, but Belgium Phone Number the house of cards falls when the contents are not interesting. Podcast loyalty is achieved by stimulating the so-called Hype in our audience
We must structure a series of audio episodes that must leave the user with the desire to immediately hear a new episode, creating a script worthy of a successful TV series. We give voice to the brand Clubhouse VS Podcast: What scenarios for marketing Communicating a brand through a podcast means making it human . The tone of voice and the intensity of the story increase consumers' trust in the company. The people who see themselves in the stories associate emotions with the brand and remember the company message better, and therefore brand awareness benefits . A further plus, linked to podcasts, is given by the fact of preparing a specific, warm and loyal target, particularly attentive to our initiatives, resulting in positive word of mouth and an amplification of our message told through audio. Finally, podcasts are a real source of traffic and are indexable, monitoring them is essential to bring qualified traffic and contribute to the company's communication strategy. The podcast is now a must for businesses to stand out, but their management requires serious planning and considerable commitment, consistency, as always, rewards. Clubhouse's Unique Selling Proposition
Although the podcast can represent an ideal tool for communicating a brand's message, the difficulties that lie behind creating a successful one should not be underestimated. Study, programming and voice The podcast must not only be consistent with the company image, but it must also be interesting. This implies research by the company into what can really capture the attention of its audience, we must give a real reason and value for them to follow us. Let's not forget that we are the ones who have to push our target to look for our podcast, we must encourage this path, but once we have landed the audience on our podcast channel we must not let them escape, implementing retention actions . programming Another strong point of podcast marketing is connected to this discussion: loyalty . Well yes, the podcast is an extraordinary loyalty tool, but Belgium Phone Number the house of cards falls when the contents are not interesting. Podcast loyalty is achieved by stimulating the so-called Hype in our audience
We must structure a series of audio episodes that must leave the user with the desire to immediately hear a new episode, creating a script worthy of a successful TV series. We give voice to the brand Clubhouse VS Podcast: What scenarios for marketing Communicating a brand through a podcast means making it human . The tone of voice and the intensity of the story increase consumers' trust in the company. The people who see themselves in the stories associate emotions with the brand and remember the company message better, and therefore brand awareness benefits . A further plus, linked to podcasts, is given by the fact of preparing a specific, warm and loyal target, particularly attentive to our initiatives, resulting in positive word of mouth and an amplification of our message told through audio. Finally, podcasts are a real source of traffic and are indexable, monitoring them is essential to bring qualified traffic and contribute to the company's communication strategy. The podcast is now a must for businesses to stand out, but their management requires serious planning and considerable commitment, consistency, as always, rewards. Clubhouse's Unique Selling Proposition